Ciobanu, SilviaAntonova, Antonina2016-10-202016-10-202016Ciobanu, Silvia. Marketing inovaţional = Marketing innovation / Silvia Ciobanu, Antonina Antonova // Materialele Conferinţei Ştiinţifice Internaţionale „Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor” : consacrată celor 70 de ani de la fondarea universităţii bălţene din 8 octombrie 2015 : [în 3 vol.]. – Bălţi : [S. n.], 2016. – Vol. 3. – P. 112-118 – ISBN 978-9975-50-179-8.978-9975-50-179-8Marketing innovation is of particular importance to the library to meet user needs , developing products and qualitative services . Innovation and creativity are closely linked together. In the library innovative marketing is necessary to launch collections and servicesromarketing innovationweb 3.0 librarymarketing de bibliotecămarketing inovaţionalArticle