Slutu, Rodica2023-01-182023-01-182022Slutu, Rodica. Abordarea politicii de produs în cadrul instituţiilor de învăţământ profesional / Rodica Slutu // Tradiţie şi inovare în cercetarea ştiinţifică : Materialele Conf. Şf. cu participare Intern., Ed. a XI-a, 07 oct. 2022. – Bălţi : [s. n.], 2022 (CEU SUA). – Vol. I. – P. 190-195. – ISBN 978-9975-50-296-2.The marketing activity of the educational institutions was product-centric, i.e. capitalizing on the potential of the offer, without the involvement of significant efforts to attract pupils and students. This state of affairs was encouraged, including, by the fact that secondary and higher education were funded by the state.roAttribution-NonCommercial-NoDerivatives 4.0 Internationaleducational marketingproduct policyeducational marketing mixstudy programquality of educational serviceArticle