Slutu, Rodica2021-02-182021-02-182020Slutu, Rodica. Rolul marketingului în cadrul universităţilor din Republica Moldova / Rodica Slutu // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor: Materialele Conferinţei ştiinţifice internaţionale, consacrată celor 75 de ani de la fondarea universităţii bălţene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 26-31. – ISBN 978-9975-50-255-9.Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level.roAttribution-NonCommercial-NoDerivatives 4.0 Internationalmarketingeducational marketingproduct policyprice policypromotion policydemand for educational servicesprovision of educational servicesArticle