Slutu, Rodica2024-04-102024-04-102024Slutu, Rodica. Particularităţi de aplicare a marketingului în cadrul serviciilor bancare / Rodica Slutu // Tradiţie şi inovare în cercetarea ştiinţifică : Materialele Conferinţei Ştiinţifice Internaţionale, Ediţia a XII-a, 6-7 octombrie 2023. – Bălţi : [S. n.], 2024 (CEU US). – Vol. I. – P. 156-160. – ISBN 978-9975-50-319-8.Marketing is a complex science with the help of which any entity, enterprise, bank can develop its economic activity through product, price, distribution and promotion. For the first time the emergence of marketing was recorded in the USA, in economic practice, then also in the theoretical plane. Several businesses have started using more marketing activities including: sales, physical distribution and advertising. The period of evolution and maturation of marketing is achieved by the emergence of new terms such as "traditional marketing" and "modern marketing concept".roAttribution-NonCommercial-NoDerivatives 4.0 Internationalmarketingbanking marketingbankingcustomermarketArticle