Dezvoltarea sistemului de marketing prin utilizarea tehnologiilor informaţionale [Articol]
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Date
2025
Authors
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Publisher
USARB
Abstract
The development of the marketing system through the use of information technologies is essential for understanding how technology can influence and enhance marketing efforts within an organization. Following the digital revolution, information technology has become a key tool in the arsenal of any marketing professional, providing unprecedented opportunities to reach customers and deliver personalized and relevant messages. It is important to understand the current market context, where consumers are increasingly connected to the global Internet network and their mobile devices. Information technology is fundamental in responding to this evolution, offering new and innovative ways to communicate and interact with the target audience. The marketing system includes all the processes and tools used to identify, attract, and retain customers. Information technology can influence and enhance every aspect of this system, from market research to post-sales services. The integration and proper use of these technologies can bring significant benefits to organizations, helping them achieve their marketing objectives and remain competitive in an ever-changing business environment. The paper describes the information technologies that make significant contributions to the development of the marketing system. These, in turn, are used to optimize marketing efforts and increase efficiency in attracting and retaining customers.
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Keywords
information technologies, marketing, marketing system development, management systems, content marketing
Citation
Popov, Lidia Dezvoltarea sistemului de marketing prin utilizarea tehnologiilor informaţionale / Lidia Popov, Lilia Chiseliov // Tradiţie şi inovare în cercetarea ştiinţifică : Materialele Conferinţei Ştiinţifice Internaţionale, Ediţia a XIII-a, 10-11 octombrie 2024. – Bălţi : [S. n.], 2025 (CEU US). – Vol. I. – P. 184-191. – ISBN 978-9975-5-357-0.