Marketing inovaţional [Articol]
| dc.contributor.author | Ciobanu, Silvia | |
| dc.contributor.other | Antonova, Antonina | |
| dc.date.accessioned | 2016-10-20T10:29:55Z | |
| dc.date.available | 2016-10-20T10:29:55Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | Marketing innovation is of particular importance to the library to meet user needs , developing products and qualitative services . Innovation and creativity are closely linked together. In the library innovative marketing is necessary to launch collections and services | en |
| dc.identifier.citation | Ciobanu, Silvia. Marketing inovaţional = Marketing innovation / Silvia Ciobanu, Antonina Antonova // Materialele Conferinţei Ştiinţifice Internaţionale „Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor” : consacrată celor 70 de ani de la fondarea universităţii bălţene din 8 octombrie 2015 : [în 3 vol.]. – Bălţi : [S. n.], 2016. – Vol. 3. – P. 112-118 – ISBN 978-9975-50-179-8. | ro |
| dc.identifier.isbn | 978-9975-50-179-8 | |
| dc.language.iso | ro | ro |
| dc.publisher | USARB | ro |
| dc.subject | marketing innovation | en |
| dc.subject | web 3.0 library | en |
| dc.subject | marketing de bibliotecă | ro |
| dc.subject | marketing inovaţional | ro |
| dc.title | Marketing inovaţional [Articol] | ro |
| dc.title.alternative | Marketing innovation | en |
| dc.type | Article | en |