Marketing inovaţional [Articol]
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Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
Marketing innovation is of particular importance to the library to meet user needs , developing products and qualitative services . Innovation and creativity are closely linked together. In the library innovative marketing is necessary to launch collections and services
Description
Keywords
marketing innovation, web 3.0 library, marketing de bibliotecă, marketing inovaţional
Citation
Ciobanu, Silvia. Marketing inovaţional = Marketing innovation / Silvia Ciobanu, Antonina Antonova // Materialele Conferinţei Ştiinţifice Internaţionale „Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor” : consacrată celor 70 de ani de la fondarea universităţii bălţene din 8 octombrie 2015 : [în 3 vol.]. – Bălţi : [S. n.], 2016. – Vol. 3. – P. 112-118 – ISBN 978-9975-50-179-8.