Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor [Articol]
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Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept.
Description
Keywords
internal marketing, organizational communication, marketing intern, comunicare organizaţională
Citation
Slutu, Rodica. Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor / Rodica Slutu // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în Uniunea Europeană : Materialele Conf. şt. intern., Bălţi, 16-17 septembrie, 2016. – Iaşi : Editura Pim, 2017. – P. 77-81. – ISBN 978-606-13-3642-5.