Portretul chinezesc: metodă de cercetare în marketing [Articol]
| dc.contributor.author | Corlateanu, Elena | ro |
| dc.contributor.other | Slutu, Rodica, conducător şt. | ro |
| dc.date.accessioned | 2023-07-13T11:48:21Z | |
| dc.date.available | 2023-07-13T11:48:21Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | The article describes the technique of the Chinese portrait and its application on the basis of the "Alecu Russo" State University in Balti. In marketing, the Chinese portrait represents a qualitative and creative study technique, which consists in translating the studied object into a completely different universe, and the results of the research provide a wide range of information on the brand or activity being researched. | en |
| dc.identifier.citation | Corlateanu, Elena. Portretul chinezesc: metodă de cercetare în marketing / Elena Corlateanu ; conducător ştiinţific: Rodica Slutu // Interuniversitaria : Materialele Conferinţei Ştiinţifice Internaţionale a Studenţilor, 04 mai 2023, Ediţia a 19-a. – Bălţi : [S. n.], 2023 (CEU US). – Vol. 1. – P. 5-14. – ISBN 978-9975-50-241-2. | ro |
| dc.language.iso | ro | ro |
| dc.publisher | USARB | ro |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | marketing | en |
| dc.subject | marketing research | en |
| dc.subject | qualitative research | en |
| dc.subject | quantitative research | en |
| dc.title | Portretul chinezesc: metodă de cercetare în marketing [Articol] | ro |
| dc.type | Article | en |