Portretul chinezesc: metodă de cercetare în marketing [Articol]
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The article describes the technique of the Chinese portrait and its application on the basis of the "Alecu Russo" State University in Balti. In marketing, the Chinese portrait represents a qualitative and creative study technique, which consists in translating the studied object into a completely different universe, and the results of the research provide a wide range of information on the brand or activity being researched.
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Corlateanu, Elena. Portretul chinezesc: metodă de cercetare în marketing / Elena Corlateanu ; conducător ştiinţific: Rodica Slutu // Interuniversitaria : Materialele Conferinţei Ştiinţifice Internaţionale a Studenţilor, 04 mai 2023, Ediţia a 19-a. – Bălţi : [S. n.], 2023 (CEU US). – Vol. 1. – P. 5-14. – ISBN 978-9975-50-241-2.
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Except where otherwised noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International