Motivarea şi reţinerea angajaţilor în cadrul întreprinderilor din perspectiva marketingului resurselor umane [Articol]
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Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
A company's success or failure is related to human resources, how you act. Motivation and retention of employees is crucial in the success not only at the level of viewer's company, but also at the level of each Department. The role of motivation is not confined to making people work, but to make them work well, involving the full use of the physical and intellectual resources available to individuals. Of all the processes of human resources that can be developed within organizations, the process of motivating occupies a central place. Motivation means the process whereby employees are brought to work in order to achieve the objectives of the organization.
Description
Keywords
motivare, marketing, resurse umane
Citation
Slutu, Rodica. Motivarea şi reţinerea angajaţilor în cadrul întreprinderilor din perspectiva marketingului resurselor umane / R. Slutu // Aspecte ale dezvoltării potenţialului economico-managerial în contextul asigurării securităţii naţionale : Conf. şt. intern., Bălţi, 30 noiem.-01 dec. 2018. – Iaşi : PIM, 2019. – P. 131-135. – ISBN 978-606-13-4996-8.