Analiza de similitudine și rolul ei în studierea fenomenului de reprezentare socială. [Articol]
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Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
The analysis of similarity conveys a technique of analyzing data aimed at revealing the underlying structures from the perimeter of a representational field. It is the investigational tool that offers the possibility to highlight the strong links existing between the items of the free association, the answers to a questionnaire of characterization, or the counting units clipped during a content analysis. When applying it, the specialists can observe that the higher the number of subjects who interpret two conceptual constructions in the same manner, the closer the two conceptual constructions are to each other. Without being, in J.-C. Abric's words, "a measure or a centrality control", this investigational tool allows, at the same time, the advancing of some challenging hypotheses as to the essential components of what is called "theories of the common sense".
Description
Keywords
reprezentare socială, analiza structurală, analiza de similitudine, sociologie, social representation, structural analysis of social representation, similarity analysis
Citation
Șleahtiţchi, Mihai. Analiza de similitudine și rolul ei în studierea fenomenului de reprezentare socială / M. Şleahtiţchi // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor : Materialele conf. şt. intern. : consacrată celor 70 de ani de la fondarea univ. bălţene din 8 oct. 2015. – Bălţi, 2016. – Vol. II. – P. 66-72. – ISBN 978-9975-50-178-1