Rolul marketingului în cadrul universităţilor din Republica Moldova [Articol]
| dc.contributor.author | Slutu, Rodica | ro |
| dc.date.accessioned | 2021-02-18T10:14:23Z | |
| dc.date.available | 2021-02-18T10:14:23Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level. | en |
| dc.identifier.citation | Slutu, Rodica. Rolul marketingului în cadrul universităţilor din Republica Moldova / Rodica Slutu // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor: Materialele Conferinţei ştiinţifice internaţionale, consacrată celor 75 de ani de la fondarea universităţii bălţene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 26-31. – ISBN 978-9975-50-255-9. | ro |
| dc.language.iso | ro | ro |
| dc.publisher | USARB | ro |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | marketing | en |
| dc.subject | educational marketing | en |
| dc.subject | product policy | en |
| dc.subject | price policy | en |
| dc.subject | promotion policy | en |
| dc.subject | demand for educational services | en |
| dc.subject | provision of educational services | en |
| dc.title | Rolul marketingului în cadrul universităţilor din Republica Moldova [Articol] | ro |
| dc.type | Article | en |