Rolul marketingului în cadrul universităţilor din Republica Moldova [Articol]
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Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system.
The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level.
Description
Keywords
marketing, educational marketing, product policy, price policy, promotion policy, demand for educational services, provision of educational services
Citation
Slutu, Rodica. Rolul marketingului în cadrul universităţilor din Republica Moldova / Rodica Slutu // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor: Materialele Conferinţei ştiinţifice internaţionale, consacrată celor 75 de ani de la fondarea universităţii bălţene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 26-31. – ISBN 978-9975-50-255-9.