Evaluarea eficacității marketingului intern [Articol]
| dc.contributor.author | Chiseliov, Lilia | |
| dc.date.accessioned | 2017-04-03T07:54:37Z | |
| dc.date.available | 2017-04-03T07:54:37Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment. | en |
| dc.identifier.citation | Chiseliov, Lilia. Evaluarea eficacității marketingului intern / Lilia Chiseliov // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în Uniunea Europeană : Materialele Conf. şt. intern., Bălţi, 16-17 septembrie, 2016. – Iaşi : Editura Pim, 2017. – P. 41-46. – ISBN 978-606-13-3642-5. | ro |
| dc.language.iso | ro | ro |
| dc.publisher | USARB | ro |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internațional | * |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internațional | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | evaluarea marketingului intern | ro |
| dc.subject | marketing intern | ro |
| dc.title | Evaluarea eficacității marketingului intern [Articol] | ro |
| dc.type | Article | ro |