Merchandisingul ca modalitate eficientă de stimulare a vânzărilor [Articol]
Loading...
Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
A shop is simply the point of sale where customers usually do their shopping. Any store, no matter how small, must meet all the requirements of buyers and in addition it would be good for its image to be original compared to that of competitors. To have a successful business, entrepreneurs usually draw attention to planning store. This involves considerable work both inside and outside the store. Each store has its own style, the design that differentiates it from the others.
Description
Keywords
merchandising, visual merchandising, trade, ambiance and interior structure of the store, commercial space
Citation
Trusevici, Alla. Merchandisingul ca modalitate eficientă de stimulare a vânzărilor / Alla Trusevici, Lilia Chiseliov // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor: Materialele Conferinţei ştiinţifice internaţionale, consacrată celor 75 de ani de la fondarea universităţii bălţene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 289-293. – ISBN 978-9975-50-255-9.