Franciza: componentă a pieţei de retail [Articol]

Abstract

Franchising is a very complex system of contractual relations, representing a totality of rent, leasing, sale, enterprise, representation relations, a joint enterprise, an enterprise with foreign investments. The concept of franchising is the advantageous cooperation between those who start a business and those who already have such a successful business and are ready to share it for a specifi c payment. In Moldova, recognition and legal regulation of franchising trade relations is relatively recent. Along with the USA and Romania, Moldova is among the countries that have regulated franchising by a separate normative act. Introducing the franchise institution, the legislature also had in mind, however, the addition of a new way of transferring the right on trademark.