Franciza: componentă a pieţei de retail [Articol]
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
Franchising is a very complex system of contractual relations, representing a totality of rent, leasing, sale, enterprise, representation relations, a joint enterprise, an enterprise with foreign investments. The concept of franchising is the advantageous cooperation between those who start a business and those who already have such a successful business and are ready to share it for a specifi c payment. In Moldova, recognition and legal regulation of franchising trade relations is relatively recent. Along with the USA and Romania, Moldova is among the countries that have regulated franchising by a separate normative act. Introducing the franchise institution, the legislature also had in mind, however, the addition of a new way of transferring the right on trademark.
Description
Keywords
franchise, retail, market, values, business
Citation
Tîrţan, Ionela. Franciza: componentă a pieței de retail / I. Tîrțan ; conducător șt.: Veronica Garbuz // Interuniversitaria : Materialele Conf. şt. a studenţilor, 23 apr. 2021, ed. a 17-a. – Bălţi, 2021. – Vol. 2. – P. 134-140. – ISBN 978-9975-50-266-5.