Activități și practici specifice marketingului resurselor umane în cadrul întreprinderilor [Articol]
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Date
2019
Authors
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Journal ISSN
Volume Title
Publisher
USARB
Abstract
Analysis of the impact of human resources management, marketing, human resources and in the light of its effects on the competitiveness of the enterprise becomes a theme increasingly widely researched in the scientific literature. Modern marketing is considered crucial for the success of today's organization, the miraculous solution resolves its problems, the basic tool in achieving great performance and maintaining the competitiveness of the enterprise. At the present time became, as it influences the lives of everyone, being the means by which it gives people the standard of living.
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Keywords
human resources marketing, human resources management, the brand of employer, employment application, job offer
Citation
Slutu, Rodica. Activități și practici specifice marketingului resurselor umane în cadrul întreprinderilor / Rodica Slutu // Tradiţie şi inovare în cercetarea ştiinţifică, Ediţia a 8-a: Materialele Colloquia Professorum din 12 oct. 2018. – Bălţi : US „Alecu Russo”, 2019. – P. 166-169. – ISBN 978-9975-50-235.