Aspecte ale marketingului digital în domeniul serviciilor educaţionale [Articol]
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
USARB
Abstract
The article addresses the issue of promoting educational services on the Internet. Digital marketing of an educational organization is the promotion of its products and services using the use of digital channels. Digital marketing technologies require a new approach to marketing and a new approach to understanding the motivation of customer behavior.
Description
Keywords
digital marketing, institutions, education, students, educational services
Citation
Fоcа, Еugеniа. Aspecte ale marketingului digital în domeniul serviciilor educaţionale / Еugеniа Fоcа // Tradiţie şi inovare în cercetarea ştiinţifică : Materialele Conf. Şf. cu participare Intern., Ed. a XI-a, 07 oct. 2022. – Bălţi : [s. n.], 2022 (CEU SUA). – Vol. II. – P. 164-166. – ISBN 978-9975-50-298-6.