Imaginea personalului bancar – cartea de vizită a instituţiei [Articol]

Abstract

In banking, staff image plays a vital role in shaping customer perceptions and institutional reputation. A professional appearance, polite communication, and confident behavior help build trust and ensure positive client experiences. Beyond looks, emotional intelligence and strong interpersonal skills are essential, especially in stressful or sensitive situations. Continuous training keeps employees updated and capable, reinforcing credibility. Moreover, a supportive organizational culture reflects externally through motivated and respectful staff. Ultimately, banking employees are the face of the institution – their conduct directly influences customer satisfaction, loyalty, and the overall image of the bank in a competitive financial environment.