Роль инноваций в менеджменте предприятий [Articol]

Abstract

This article examines the importance of management innovation for the successful functioning of enterprises in the current economic environment. Innovations in management become an integral part of a company's strategy, helping to improve its internal efficiency, optimize business processes and adapt to changes in the market, which opens up new opportunities for creating value and maintaining competitive advantage. The paper analyzes in detail the different types of innovation. It also discusses the challenges that businesses face when innovating, such as lack of resources (financial and human), resistance to change and risks associated with the introduction of new technologies. It concludes by emphasizing the need to create a corporate culture focused on innovation and constant adaptation, which is the key to sustainable success in a dynamically changing external world.