Зелёный менеджмент: опыт молдавских компаний [Articol]

Abstract

Green management is defined as a management approach that integrates environmental principles into business processes to achieve sustainable development, reduce negative environmental impacts and improve competitiveness. The dissemination of green management in Moldova faces a number of obstacles. These include a lack of qualified specialists, weak government support, economic constraints and underdeveloped infrastructure. As a successful example, the article cites the experience of the Purcari winery, which, despite the difficulties, implements measures on energy efficiency, rational use of resources and certification according to international standards. The concepts of green management and its implementation in the activities of enterprises are considered, with a special emphasis on the experience of Moldovan companies.