Evaluarea eficacității marketingului intern [Articol]
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Abstract
The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment.
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Chiseliov, Lilia. Evaluarea eficacității marketingului intern / Lilia Chiseliov // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în Uniunea Europeană : Materialele Conf. şt. intern., Bălţi, 16-17 septembrie, 2016. – Iaşi : Editura Pim, 2017. – P. 41-46. – ISBN 978-606-13-3642-5.
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Except where otherwised noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internațional