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Rolul asistenţilor vocali bazaţi pe inteligenţa artificială în dezvoltarea marketingului digital [Articol]
(USARB, 2025) Postolache, Victoria
A significant breakthrough in the practical applications of artificial intelligence occurred in the mid-1970s, when the idea of modeling the concrete knowledge of specialists–experts–replaced the search for a universal algorithm of human thinking. This shift led to the development of tools and software systems where knowledge became the essential component. People have enhanced the power of computer systems in terms of their various fields of activity, increasing speed and reducing size over time. This study aims to highlight the role of voice assistants and to identify future trends and opportunities arising from the progress of AI in digital marketing. Emerging technologies such as natural language processing, image recognition, chatbots, and voice assistants have immense potential. By analyzing their impact, we can anticipate how they will reshape marketing strategies and customer engagement. Furthermore, this research will examine how voice assistants and AI can influence marketing and underscore the need for professionals to adapt and improve their skills to keep up with changes in the field.
Etica şi responsabilitatea în marketingul digital [Articol]
(USARB, 2025) Branaşco, Natalia
Globalization and technological advancement have significantly transformed the business model, connecting the world at an unprecedented level. Companies can now expand their markets beyond national borders and reach customers in all countries. At the same time, globalization has led to increased competition, putting pressure on companies to find new ways to remain competitive. While digital marketing has greatly improved the performance of companies, managing ethical concerns regarding consumer data, privacy, permission and security is one of the most important aspects of business success. Marketing ethics and responsibility have become fundamental aspects that influence brand perception and its long-term reputation. Ethical issues in marketing and corporate social responsibility require deep understanding and application if a company wants to strive not only for success, but also to contribute to the welfare of society. Marketing ethics is a critical aspect of digital marketing because it ensures that companies communicate and promote their products or services in a responsible, honest and transparent manner.
Utilizarea separatorului vibropneumatic pentru separarea calitativă a produselor derivate obţinute în procesul de măcinare a cerealelor [Articol]
(USARB, 2025) Talpă, Serghei
From the totality of the basic technological operations used in the grinding of grain batches at flour milling enterprises is the qualitative separation of the derived products. Derived products obtained in the process of milling (formation of croup) of wheat grains differ not only in size, but also in density and aerodynamic properties that characterize the relative content of endosperm and carpel particles. At the same time, the mixture of derived products contains free particles of endosperm and, respectively, carpels, it also contains concretized particles, i.e. formed from endosperm with aleurone and carpal layers. The main technological task is the separation of the products derived from the milling of wheat grains by size, density and aerodynamic properties, that is, the removal of carpel particles with an increased ash content from endosperm particles with a low ash content.
Factori de success în atingerea competitivităţii şi sustenabilităţii în noua eră digitală [Articol]
(USARB, 2025) Suslenco, Alina
The paper represents a theoretical-methodological research of the factors that influence the approach to achieving competitiveness and sustainability in a new context, in the digital age. As companies currently operate in a difficult, dynamic and turbulent environment, being influenced by multiple external factors, companies must develop strategic competitive advantages that would support them in developing and increasing their competitiveness. Moreover, companies must carry out various studies that would help them identify the factors that would generate their success on the market. Thus, the purpose of the research is to research the success factors in achieving competitiveness and sustainability in the business environment. The research methodology is varied, focused on the use of multiple research methods, such as: analysis, synthesis, induction, deduction, abduction, qualitative research. As a result of the research carried out, we highlight the need for each company to successfully integrate information technologies, to integrate innovations in its activity, a fact that will help companies to become competitive and anchor their approach to achieving sustainability.
Educaţia STEAM – pilon în atingea sustenabilităţii în cadrul instituţiilor de învăţământ superior [Articol]
(USARB, 2025) Suslenco, Alina
The paper represents a theoretical-methodological research of the STEAM education and its contribution in the alignment of universities with the approach of achieving sustainability. Thus, the purpose of the research is to investigate the impact of STEAM education on the anchoring of higher education institutions on sustainability objectives. Thus, universities operating in a new context, a dynamic, disruptive one, demand from the higher education institutions an increased adaptability, as well as the adaptation of effective measures in order to achieve sustainability. However, sustainna-bility has become a real challenge, both for higher education institutions and for the whole society. The research methodology focused on the use of a set of research methods, such as: induction, deduction, abduction, scientific abstraction, systemic method, qualitative research, etc. In the conclusions, we can highlight that every university that claims to be competitive, to attract students, is obliged to identify the most relevant measures to align with the approach of achieving sustainability. New study programs, new courses and learning units, new thematic contents integrated into the curricula of the course units, will help the universities to harmoniously anchor its objectives, the approach to achieving sustainability.
Определение плотности стекла для оценивания стабильности технологического процесса производства промышленных стеклоизделий [Articol]
(USARB, 2025) Шарагов, Василий
The techniques for taking probes from the glass furnace to determine the density of glass has been developed. Data on systematic control over the density of transparent colorless and milk glasses are presented. The causes of spoilage in the production of glassware made of transparent colorless and milk glasses are considered. The advantages and disadvantages of the methods for determining the density of colorless transparent and milk glasses are discussed.
Elaborarea reagenţilor gazoşi eficienţi pentru dezalcalinizarea sticlelor anorganice în baza analizei termodinamice [Articol]
(USARB, 2025) Şaragov, Vasilii; Guricheru, Galina
The article focuses on the thermodynamic analysis of the possibility of dealkalization of industrial glasses by gaseous reagents. The methodology of thermodynamic analysis of chemical reaction components of inorganic glasses with acid gases consisting of seven main stages has been developed. The list of gaseous reagents, which may be used for thermochemical treatment of inorganic glasses and the list of components of inorganic glasses, which usually are component parts of industrial glassware, has been developed. Efficient gaseous reagents were developed to intensify the dealkalization process of industrial glassware based on thermodynamic analysis.
Влияние условий хранения на качество светлого пива [Articol]
(USARB, 2025) Шарагов, Василий
The experiments studied the effect of the following storage conditions on beer quality: storage duration, temperature, container material and under the influence to sunlight. Beer quality deteriorates with increasing storage duration, increasing temperature, under the influence to sunlight and when stored in plastic bottles.
Dezvoltarea sistemului de marketing prin utilizarea tehnologiilor informaţionale [Articol]
(USARB, 2025) Popov, Lidia; Chiseliov, Lilia
The development of the marketing system through the use of information technologies is essential for understanding how technology can influence and enhance marketing efforts within an organization. Following the digital revolution, information technology has become a key tool in the arsenal of any marketing professional, providing unprecedented opportunities to reach customers and deliver personalized and relevant messages. It is important to understand the current market context, where consumers are increasingly connected to the global Internet network and their mobile devices. Information technology is fundamental in responding to this evolution, offering new and innovative ways to communicate and interact with the target audience. The marketing system includes all the processes and tools used to identify, attract, and retain customers. Information technology can influence and enhance every aspect of this system, from market research to post-sales services. The integration and proper use of these technologies can bring significant benefits to organizations, helping them achieve their marketing objectives and remain competitive in an ever-changing business environment. The paper describes the information technologies that make significant contributions to the development of the marketing system. These, in turn, are used to optimize marketing efforts and increase efficiency in attracting and retaining customers.
Impactul instrumentelor Power BI în Business Intelligence: Inovaţie şi performanţă [Articol]
(USARB, 2025) Popov, Lidia; Skutniţki, Olesea
The article describes how Power BI revolutionizes the field of Business Intelligence, enhancing organizations' ability to analyze and interpret data. Through interactive visualizations and easily accessible reports, Power BI facilitates innovation in decision-making processes and optimizes operational performance. It highlights the importance of democratizing access to data, allowing employees at all levels to actively participate in data analysis, thereby contributing to the development of a data-driven organizational culture, crucial for success in the modern business environment.
Evaluation of student feedback following curriculum modernization of the "quality management" course unit within the skills4future project [Articol]
(USARB, 2025) Oleiniuc, Maria
In the last period of time global problems are becoming more urgent and the world is in a turbulent change. World-class organizations develop diversification and differentiation strategies in order to cope with changes from the external environment, but at the same time to satisfy the needs of consumers and not to have a negative influence on the environment. At the present time, the 2030 Agenda presents the most fortified elements for solving the problems encountered at the global level, namely through the adaptability of the SDGs. We, the representatives of the academic environment, also have an added value in solving the problems that have arisen, namely by implementing teaching and learning strategies related to environmental problems and especially those related to the production, consumption and use of reusable products, creating in students a strategic thinking. One of the objectives of the STEAM skills Project aims at "Involvement in the promotion of curricular innovation and education for the development of STEAM skills by enriching local businesses, the labor market, research and the community with entrepreneurial knowledge and practices to stimulate innovation and sustainable development of enterprises and organizations local."
Aplicarea sistemelor informaţionale geografice la studierea indicatorilor mişcării naturale a populaţiei în raionul Edineţ [Articol]
(USARB, 2025) Goraş, Mihaela; Capcelea, Victor
The natural movement (birth, mortality, natural balance) is the main component of the evolution of the number and demographic structure of a country's population. In this study are reflected the results of research on the territorial distribution of indices of natural movement of population in Edinet rayon. As a result, digital maps were developed via the free app or Open Source – QGIS.
Aspectele studierii fizico-geografice a orizontului local [Articol]
(USARB, 2025) Coada, Irina; Capcelea, Victor
This article contains the results of the scientific research regarding the particularities of the physical-geographical study of the local horizon, especially the research methods and didactic activities for studying the geography of the native land. Also, some tasks of studying the local horizon from a physical-geographical point of view are included in the content of the work.
Metaversul în economia digitală [Articol]
(USARB, 2025) Cozniuc, Octavian; Popov, Lidia
The article analyzes the impact of the metaverse on the digital economy, highlighting how it transforms commercial and social interactions. Key aspects are emphasized, such as immersive experiences, virtual commerce, and online collaboration, underscoring both the opportunities and challenges it brings. As the metaverse develops, it will become an essential element in redefining the modern economy, and adapting to these changes will be crucial to leverage its benefits.
Aplicaţiile practice în studierea orizontului local [Articol]
(USARB, 2025) Cazacu, Anastasia; Capcelea, Victor
This article contains the results of scientific research on the basic concepts regarding practical applications in studying the local horizon. Also included in the content of the work are the general aspects regarding making meteorological observations with the students in the local horizon.
Eroziunea de suprafaţă a solurilor pe terenurile agricole în raionul Floreşti [Articol]
(USARB, 2025) Capcelea, Victor; Capcelea, Olesea
In this scientific work, the problem of the degradation of agricultural lands in Floreşti district under the influence of soil erosion is studied. As a result of the research, the Map "Territorial distribution of the share of eroded agricultural land in Floreşti district" was developed based on the data of the Land Cadastre of the Republic of Moldova (situation on 01.01.2024) with the application of QGIS 3.34.5 software.
Carenţe posibile în evaluarea prin teste [Articol]
(USARB, 2025) Cabac, Valeriu
The following article provides an overview of the ways of organizing the semester assessments. Particular attention is paid to the test as an assessment tool. A definition of the teacher-made test is given, there are described four basic forms of test tasks, the stages of developing such a test, as well as the main features of a test. In conclusion, steps are proposed that would bring teachers' representations closer to the scientific understanding of testing.
Rolul stagiilor de practică în consolidarea competenţelor STEAM ale studenţilor [Articol]
(USARB, 2025) Branaşco, Natalia
In today's context, in an increasingly digitized and automated world, there is a continuous increase in demand for analytical, technical and creative skills. Thus, in the 21st century, STEAM education has become of major importance in the face of global economic challenges. Companies are looking for employees who have the skills to innovate and solve complex problems by combining technical knowledge and creative skills. In the context of the digital revolution, there is a need to apply STEAM skills in all professional fields. STEAM education focuses on project-based learning and problem-solving, giving pupils and students essential skills for an increasingly digitized and complex global economy. The goal of STEAM education is to prepare young people for professions that require a combination of technical and creative skills. This contributes to the development of essential skills such as analytical thinking, creative problem solving, collaboration, adaptability, etc.
Non-verbal signs of aggression in american political discourse [Articol]
(USARB, 2025) Baghici, Nicoleta
The article explores non-verbal signs of aggression in American political discourse, particularly in the speeches of Donald Trump. It highlights how body language, including gestures and facial expressions and touch, can convey aggressive sentiments despite the formal nature of political debates. Trump's use of pointed gestures and dominant handshakes are identified as key non-verbal strategies to assert control and express hostility. Understanding these signals enhances the analysis of political communication beyond verbal content.
Rolul educaţiei STEAM în stimularea economiei circulare: Perspective multidisciplinare [Articol]
(USARB, 2025) Amarfii-Railean, Nelli
The circular economy has gained significant attention due to global challenges such as climate change, resource depletion, and population growth. This model promotes efficient resource use, waste reduction, and ecosystem regeneration, enhancing sustainability and creating economic opportunities. STEAM education (Science, Technology, Engineering, Arts, and Mathematics) plays a crucial role in preparing young people to tackle these challenges. By fostering critical skills and creative thinking, STEAM education enables students to understand complex global issues. This research stems from the ERASMUS project “Skills4Future,” exploring STEAM's impact on developing innovative solutions and integrating it into educational strategies.

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