Browsing by Author "Slutu, Rodica, conducător şt."

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    Portretul chinezesc: metodă de cercetare în marketing [Articol]
    (USARB, 2023) Corlateanu, Elena; Slutu, Rodica, conducător şt.
    The article describes the technique of the Chinese portrait and its application on the basis of the "Alecu Russo" State University in Balti. In marketing, the Chinese portrait represents a qualitative and creative study technique, which consists in translating the studied object into a completely different universe, and the results of the research provide a wide range of information on the brand or activity being researched.