Browsing by Author "Slutu, Rodica"

Now showing 1 - 20 of 21
  • Thumbnail Image
    Item
    Abordarea politicii de produs în cadrul instituţiilor de învăţământ profesional [Articol]
    (USARB, 2022) Slutu, Rodica
    The marketing activity of the educational institutions was product-centric, i.e. capitalizing on the potential of the offer, without the involvement of significant efforts to attract pupils and students. This state of affairs was encouraged, including, by the fact that secondary and higher education were funded by the state.
  • Thumbnail Image
    Item
    Acțiuni de marketing în vederea motivării [Articol]
    (USARB, 2014) Slutu, Rodica
    Rolul motivaţiei nu se limitează la a-i face pe oameni să muncească, ci a-i face să muncească bine, lucru care implică utilizarea integrală a resurselor fizice şi intelectuale de care dispun indivizii. Dintre toate procesele de resurse umane care pot fi dezvoltate în cadrul organizaţiilor procesul de motivare ocupă un loc central. Motivarea reprezintă procesul prin care angajaţii sunt direcţionaţi să lucreze în vederea atingerii obiectivelor stabilite ale organizaţiei.
  • Thumbnail Image
    Item
    Activități și practici specifice marketingului resurselor umane în cadrul întreprinderilor [Articol]
    (USARB, 2019) Slutu, Rodica
    Analysis of the impact of human resources management, marketing, human resources and in the light of its effects on the competitiveness of the enterprise becomes a theme increasingly widely researched in the scientific literature. Modern marketing is considered crucial for the success of today's organization, the miraculous solution resolves its problems, the basic tool in achieving great performance and maintaining the competitiveness of the enterprise. At the present time became, as it influences the lives of everyone, being the means by which it gives people the standard of living.
  • Thumbnail Image
    Item
    Adaptabilitatea întreprinderilor la noul context post pandemic [Articol]
    (USARB, 2022) Slutu, Rodica
    Any enterprise, in order to carry out its activity as well as possible, and to become a strong player on the market, must first of all know very well the environment in which it finds itself. The external environment represents a set of factors and forces outside the company capable of influencing the triggering, maintenance, development or blocking of commodity exchanges on the markets on which it operates. External factors and forces can directly or indirectly influence the company's activity. Consequently, depending on the nature of their actions, two distinct categories of components of this type can be delimited from the microenvironment and macroenvironment. All the elements that come into contact with the company have a special significance in this activity.
  • Thumbnail Image
    Item
    Aspectele marketingului personalului pe piaţa muncii a Republicii Moldova [Articol]
    (USARB, 2012) Slutu, Rodica
    Le marché du travail en République de Moldova est un marché en pleine croissance. Encore jeune, mais pas très jeune, largement dépourvu de tous les instruments qui caractérisent un marché mature, de leviers d’action et même de joueurs.Le marketing des ressources humaines vise à assurer la coordi¬na¬tion du potentiel humain sur une longue période de temps. Ces ressources sont un potentiel stratégique, avec lequel il est possible de résoudre les objectifs concrets de l'entreprise. Le marketing des ressources humaines est une extension de la fonction du marketing de production dans la gestion des ressources humaines.
  • Thumbnail Image
    Item
    Difficulties of implementing staff marketing in Moldova′s enterprises [Articol]
    (USARB, 2014) Slutu, Rodica
    Studying of specialized literature has shown that a special attention is given to marketing for personnel management within enterprises. According to the studied literature, we can mention that human resources marketing is a new concept, a new optics, a new way of thinking. In this article is speaking about the main elements of human resources marketing in companies. The researches conducted is based on the general methodology of human resources marketing. This article discusses about the problems of implementation of human resources marketing in enterprices from Republic of Moldova. The conclusion is that personnel marketing is very poorly known in enterprises. One of these cases is that the human resource marketing is a new concept and in academia is attracting more attention for human resource management.
  • Thumbnail Image
    Item
    Ghid pentru laboratoare la unitatea de curs „Logistica întreprinderii”
    (USARB, 2022) Slutu, Rodica
    Prezentul ghid este întocmit în conformitate cu planul de studii la specialitatea „Business şi Administrare”, care prevede studierea cursului „Logistica întreprinderii” în anul III, semestrul 5 de către studenţi. Utilizarea ghidului la unitatea de curs „Logistica întreprinderii” constituie un suport practic pentru activitatea studenţilor, prevede obţinerea abilită ţilor pentru gestionarea activită ţilor de mişcare a mărfurilor pe piaţă, ca instrument de sporire a competitivităţii şi de poziţionare pe piaţă a produselor întreprinderii.
  • Thumbnail Image
    Item
    Ghid pentru seminare : la unitatea de curs „Marketing" : pentru studenţii ciclului 1 – studii de licenţă : Forma de învăţământ: cu frecvenţă
    (USARB, 2022) Slutu, Rodica
    Prezentul ghid este întocmit în conformitate cu planul de studii la specialitatea „Business şi Administrare”, care prevede studierea cursului „ Marketing” de către studenţi ciclului 1 – studii de licenţă, cu frecvenţă.
  • Thumbnail Image
    Item
    Ghid pentru seminare : la unitatea de curs „Marketing" : pentru studenţii ciclului 1 – studii de licenţă : Forma de învăţământ: cu frecvenţă redusă
    (USARB, 2022) Slutu, Rodica
    Prezentul ghid este întocmit în conformitate cu planul de studii la specialitatea „Business şi Administrare”, care prevede studierea cursului „ Marketing” de către studenţi ciclului 1 – studii de licenţă, cu frecvenţă redusă.
  • Thumbnail Image
    Item
    Impactul marketingului resurselor umane asupra asigurării securităţii naţionale [Articol]
    (USARB, 2015) Slutu, Rodica
    Security is a complex and dynamic concept. Its complexity derives from the multitude of economic, social and financial processes and phenomena. Ensuring security is the result of interaction between internal and external factors that influence on the production process, distribution and consumption of goods and services produced in a national economy. Studies in this area demonstrates that security is a fundamental human need. The role of marketing of human resources in this area is to research and develop strategies of human resource in order to ensure the security both at micro and macroeconomic level.
  • Thumbnail Image
    Item
    Instrumentele marketingului intern în cadrul întreprinderilor [Articol]
    (USARB, 2018) Slutu, Rodica
    Le marketing interne nous met devant une approche stratégique et est étroitement lié à la gestion des ressources humaines. Afin que le marketing interne soit effectivement exercé, des précisions sont nécessaires au niveau de sa définition. Malgré le développement rapide de la littérature relative au marketing interne, peu d‘organisations appliquent dans la pratique ce concept. L‘article indique les activités du marketing interne au sein des organisations. L‘article vise à identifier et agir sur les outils de marketing interne à l‘entreprise.
  • Thumbnail Image
    Item
    Interdependenţa dintre mixul de marketing şi interviul de angajare [Articol]
    (USARB, 2016) Slutu, Rodica
    Economic development of a country or firm would not be achieved without the most important resource, human resource. People are the most important asset of the firm, because through this resource are using other resources from organization, giving measure her perfomance. Factor of production labor means human resources, which represents all physical and intellectual skills necessary to develop any economic activity.
  • Thumbnail Image
    Item
    Managementul strategic al potenţialului uman : Monogr. colectivă
    (USARB, 2014) Movilă, Irina; Dorogaia, Irina; Suslenco, Alina; Slutu, Rodica; Dumbrăveanu, Lilia
    Obiectivul fundamental al acestei lucrări constă în evidenţierea problemelor, implicațiilor managementului strategic al potențialului uman asupra formării, asigurării, menținerii nivelului ridicat al competitivității întreprinderilor din Moldova. Metodologic, monografia a avut ca repere-cheie analiza, sinteza, abstracția științifică, abducția, inducția, deducția, analiza comparativă, analiza cantitativă, cu extensii calitative utile bine valorizate. Rezultatul cercetărilor constă în studiul de profunzime asupra aspectelor determinante și ale implicațiilor managementului strategic asupra sporirii competitivității economiei naționale. Monografia cuprinde cinci capitole, iar la sfârșitul fiecărui capitol au fost trasate anumite concluzii și recomandări, a fost prezentată bibliografia
  • Thumbnail Image
    Item
    Marketing intern – o abordare a întreprinderilor moderne [Articol]
    (USARB, 2010) Slutu, Rodica
    Le marketing interne représente le fait d’aborder, d’une manière particulière, du marketing, il se contoure dans l’entreprise par l’apparition des effaits de sécurisation, de valorification et d’identification. Dans une nouvelle culture de l’entreprise, plus humaine, la fonction du marketing interne s’affirme d’une manière cohérente à l’intérieur de chaque discipline de l’entreprise, l’impératif de bonne gestion des ressources humaines et la nécessité de la recherche permanente de l’équilibre de la relation homme-organisation.
  • Thumbnail Image
    Item
    Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor [Articol]
    (USARB, 2017) Slutu, Rodica
    Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept.
  • Thumbnail Image
    Item
    Menținerea angajaților la întreprindere din perspectiva marketingului [Articol]
    (USARB, 2022) Slutu, Rodica
    This article makes an overview of different opinions about the marketing of human resources and its importance in persuading the employees not to leave the company they are working for. Human resources marketing is human resources department’s objective. It helps a company to employ qualified staff and to create conditions for the existing employees not to leave it. We strongly believe that the efficient work of human resouces department can lead to the prosperity of the company. This department can make use of some marketing strategies, policies and techniques to spot out the employees’ needs for the most efficient work for the benefit of the company.
  • Thumbnail Image
    Item
    Motivarea şi reţinerea angajaţilor în cadrul întreprinderilor din perspectiva marketingului resurselor umane [Articol]
    (USARB, 2019) Slutu, Rodica
    A company's success or failure is related to human resources, how you act. Motivation and retention of employees is crucial in the success not only at the level of viewer's company, but also at the level of each Department. The role of motivation is not confined to making people work, but to make them work well, involving the full use of the physical and intellectual resources available to individuals. Of all the processes of human resources that can be developed within organizations, the process of motivating occupies a central place. Motivation means the process whereby employees are brought to work in order to achieve the objectives of the organization.
  • Thumbnail Image
    Item
    Particularităţi de aplicare a marketingului în cadrul serviciilor bancare [Articol]
    (USARB, 2024) Slutu, Rodica
    Marketing is a complex science with the help of which any entity, enterprise, bank can develop its economic activity through product, price, distribution and promotion. For the first time the emergence of marketing was recorded in the USA, in economic practice, then also in the theoretical plane. Several businesses have started using more marketing activities including: sales, physical distribution and advertising. The period of evolution and maturation of marketing is achieved by the emergence of new terms such as "traditional marketing" and "modern marketing concept".
  • Thumbnail Image
    Item
    Rolul marketingului în cadrul universităţilor din Republica Moldova [Articol]
    (USARB, 2020) Slutu, Rodica
    Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level.
  • Thumbnail Image
    Item
    Rolul marketingului în vederea motivării și menținerii angajaților la întreprindere [Articol]
    (USARB, 2020) Slutu, Rodica
    This article makes an overview of different opinions about the marketing of human resources and its importance in persuading the employees not to leave the company they are working for. Human resources marketing is human resources department’s objective. It helps a company to employ qualified staff and to create conditions for the existing employees not to leave it. We strongly believe that the efficient work of human resouces department can lead to the prosperity of the company. This department can make use of some marketing strategies, policies and techniques to spot out the employees’ needs for the most efficient work for the benefit of the company.