Browsing by Author "Kulebanova, Natalia"

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    Etica virtuţii: în antichitate şi în societatea de consum [Articol]
    (USARB, 2019) Kulebanova, Natalia; Pereteatcu, Pavel, conducător şt.
    The article is concerning on the ethics virtue since ancient period until nowadays.Author trough historical point of view analyzes the evolution of the problem of virtueethics tradition, as well as its functional value maintenance in practical terms.
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    Merchandising – arta vânzărilor [Articol]
    (USARB, 2019) Kulebanova, Natalia; Lupuşoru-Bejenari, Cristina; Suslenco, Alina, conducător şt.
    Merchandising is that part of marketing that brings together a series of marketing techniques aswell as product promotion techniques in shops. Sinthetically we can call merchandising the art of selling. This syntagme reffers to aspects like the interior and exterior design of a shop, the merchandise display as well as the practiced selling methods and the services offered.