Browsing by Author "Chiseliov, Lilia"

Now showing 1 - 5 of 5
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    Control intern al eficienței costurilor de marketing [Articol]
    (USARB, 2019) Chiseliov, Lilia
    In this article, we give a comparative analysis of the effectiveness of expenses for a specialized marketing unit in a company and the provision of marketing services by an outside organization (a marketing agency). This comparative characteristic is considered from the point of view of the internal controller of the marketing activity of the company. The result of the analysis shows how much internal cost control is effective in managing the organization.
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    Dezvoltarea sistemului de marketing prin utilizarea tehnologiilor informaţionale [Articol]
    (USARB, 2025) Popov, Lidia; Chiseliov, Lilia
    The development of the marketing system through the use of information technologies is essential for understanding how technology can influence and enhance marketing efforts within an organization. Following the digital revolution, information technology has become a key tool in the arsenal of any marketing professional, providing unprecedented opportunities to reach customers and deliver personalized and relevant messages. It is important to understand the current market context, where consumers are increasingly connected to the global Internet network and their mobile devices. Information technology is fundamental in responding to this evolution, offering new and innovative ways to communicate and interact with the target audience. The marketing system includes all the processes and tools used to identify, attract, and retain customers. Information technology can influence and enhance every aspect of this system, from market research to post-sales services. The integration and proper use of these technologies can bring significant benefits to organizations, helping them achieve their marketing objectives and remain competitive in an ever-changing business environment. The paper describes the information technologies that make significant contributions to the development of the marketing system. These, in turn, are used to optimize marketing efforts and increase efficiency in attracting and retaining customers.
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    Evaluarea eficacității marketingului intern [Articol]
    (USARB, 2017) Chiseliov, Lilia
    The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment.
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    Integrarea specialistului profilului economic pe piaţa muncii la nivel internaţional [Articol]
    (USARB, 2012) Chiseliov, Lilia
    In market economy conditions the employment takes place in the labor market and are closely related to this category can be defined as work economică. Piaţae conomic space in that trade, freely, hold-sectoral capital as buyers and ownerslabor resources as sellers, the price mechanism work, free competition betweenbusinesses, other specific mechanisms, labor supply and demand adjustments. Intra more concentrated, labor market adjustment mechanism isthrough free decisions of economic agents through real wage of labor supply and demand.
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    Merchandisingul ca modalitate eficientă de stimulare a vânzărilor [Articol]
    (USARB, 2020) Trusevici, Alla; Chiseliov, Lilia
    A shop is simply the point of sale where customers usually do their shopping. Any store, no matter how small, must meet all the requirements of buyers and in addition it would be good for its image to be original compared to that of competitors. To have a successful business, entrepreneurs usually draw attention to planning store. This involves considerable work both inside and outside the store. Each store has its own style, the design that differentiates it from the others.